Product Discovery Workshop

Ten minutes before your Product Discovery Workshop.

5 questions, a paragraph each is plenty. Enough context for me to come back within two business days with options for a short call.

5 questions · 10 minutes Replies within 2 business days

01

The decision

What are you about to decide, and what does it cost to be wrong?

Build, kill, pivot. The size of the bet (dollars, weeks, headcount) calibrates the workshop.

A short answer here helps me prepare.

02

The hypothesis

What do you want 5 users to confirm, or break?

One sentence. The answer that would change what you fund next.

A short answer here helps me prepare.

03

The user segment

Who are the 5 we put this in front of?

Role, industry, context. Vague costs you days in recruiting.

A short answer here helps me prepare.

04

Decision rule

What would users have to do for this to be a yes? What would make it a no?

Your decision rule, written before we test. Without it, no amount of evidence will move you.

A short answer here helps me prepare.

05

The room

Whose buy-in does this need?

The people who'll read the report and sign off. Determines who attends the readout.

A short answer here helps me prepare.

06

Sign-off

Your name.

Please add your name.

I read every reply personally. Expect call options and any follow-ups within two business days.